a Case Study

Euro Creators Cup 2025

Link to Instagram

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*Some of the numbers reflected in these insights may have been artificially inflated (“botted”) without our consent or approval. Rest assured, at Jogador Media we consider botting to be both unethical and deceptive, and it is not part of our services or practices.

the Background

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The Euro Creators Cup (ECC) is Europe’s biggest football influencer tournament, hosted in Germany in 2025. With no pre-existing digital presence, the tournament needed visibility, hype, and community engagement to attract fans across Europe.

Launch a brand-new account with zero audience.
Compete against larger, more established football media outlets for attention.
Generate fan interest and engagement in the weeks leading up to the tournament.
Build a recognisable brand voice for the ECC

Narrative-Driven Storytelling

We created scripts and posts that transformed simple footage into cinematic football moments.

Dramatic award reveal scripts
Player hype reels
Emotional storylines around refereeing decisions, redemption arcs, and rivalries.

Coming soon...

Coming Soon.

Objectives

Strategy & Execution

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Attention grabbing -First Editing & Hooks

Each post was optimized for vertical video, resulting in an increased retention rate and a boost in algorithmic reach.

Attention-grabbing POV captions
Quick match cut hooks before highlights
Clear story beats in Reels, not just raw highlights.

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Coming soon...

Coming Soon.

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